Blog | TAS Communications

Building your brand on social media

As many as 20 close friends I know have created business channels, accounts, pages and podcasts on social media. From organic tea to interior design to social services like the distribution of PPE kits, there are all kinds of businesses and services being put “out there” with much enthusiasm and vigour. In a world where […]

19 unprecedented shifts unleashed by Covid-19

As the world wrestles with the pandemic, here is a compilation of 19 unprecedented shifts unleashed by Covid-19. / 1 A huge beneficiary of the pandemic has been mother earth. Global CO2 emissions in 2020 will erase global emissions growth of the last decade in one clean sweep! Happy Mother’s Day! / 2 […]

Beginner’s guide to communicating on Zoom – from a beginner

You really have to give it to Zoom. Instagram snagged 100m monthly active users in about 24 months. Zoom snapped 200m daily users in just 3 months. Talk of an idea whose time has come – but without a user manual! So here is a beginner’s guide to communicating on Zoom, as I myself familiarise […]

Covid-19 and annual reporting

“Covid-19” is mentioned as many as 26 times in RB’s (Reckitt Benckiser’s) Annual Report of 2019. Surely, such a recurring mention should be considered significant when the pandemic was an unknown event even six months ago. The impact of Covid-19 on corporates across the industrial, manufacturing and services spectrum will undoubtedly be grave, as government-enforced […]

Sofa, superstar and sustainability

If you’re a coffee superstar, god help the barista if she serves you the wrong drink. If you’re looking for some garam masala filmy-type of exchange (that undoubtedly took place), then no, neither is this about the coffee addict, nor the barista, nor the pow-wow. It is about the wrong drink. It went down the […]

Sock with a hole, T-shirt with a rip, trouser with a tear

Dropping-off my daughter to school one day, we noticed a tiny hole in her stockings. The day after the next one when the stocking came back into circulation after a wash, we saw the hole had become a tiny-bit bigger. The next time the cleft had expanded such that my daughter who was learning about […]

Building your brand on social media

19 unprecedented shifts unleashed by Covid-19

Beginner’s guide to communicating on Zoom – from a beginner

Covid-19 and annual reporting

Sofa, superstar and sustainability

Sock with a hole, T-shirt with a rip, trouser with a tear

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